How do we name? And how do we being named after?

A meaning of something? Sound nice? Name after someone? 

Naming  a creation involves design and opportunity creating.

There are a few ideas of naming:

1. Hidden meaning
2. Literally 
3. A slogan
4. Without meaning

Take fitness center for instance. Different naming strategy can give different effects:-

1. SSFC (Start Small Fitness Centre)
2. Real Fitness
4. Start small 
5. 123

One bad name means one lost of opportunity for one who name it, and those that will be receiving its effect.