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Play Again

Project type

Interior Design, Interior Architecture


April 2022


Pavilion 2, Bukit Jalil, Malaysia

Completed in 2022, @isa.hobby became the first figurine, toy and collectibles shop with a tangible up closed experience to collect toys and to play again.

The design resembles composition of play and display, allocated 50% of the otherwise shelf storage at the mid section of the store, rearranged them into islands of human interactions.

When users engage in selecting, halting for collectibles, or playing, they get to interact with friends, the collectibles, and they get to browse the shelves filled with one category of exciting toy after another.

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